Erik Gensler, President of Capacity Interactive shares how digital arts marketing can support not only the recruitment process but also help build a strong and connected alumni commnity. He believes that music schools could be doing much more to create and share stories, and tells us how he has supported a range of organisations to deliver curated and targeted content through social media with exceptional results.
ABOUT ERIK
Erik Gensler is an arts lover, marketing nerd, and eternal optimist. He is the President and Founder of Capacity Interactive, a digital marketing consulting firm for the cultural sector. In 2010, Erik founded Digital Marketing Boot Camp for the Arts. Erik is a frequent speaker at arts gatherings and arts administration programs. He hosts a podcast series about arts administration called CI to Eye and a livestream called CI to Eye Live! where he speaks with leaders and thinkers inside and outside of the arts. Erik built his career at NBC, New York City Opera, the Marketing Group and at Marakon Associates, a management consulting firm. He enjoys gardening, cooking, spending time outdoors, seeing shows, and going to museums.