Aubrey Bergauer, Vice President, Strategic Communications & Executive Director, Center for Innovative Leadership at San Francisco Conservatory of Music shares her vision for the future of arts management. Having innovated the California Symphony, Aubrey is now building a Centre for Innovative Leadership at the San Franciso Conservatory of Music. She's committed to training and developing talent at all levels of the arts organisation, from graduates through to Chair of the Board. Aubrey thought she had 18 months to build the Centre, but the pandemic and it's effect on our industry meant she's taken on the challenge of launching their progamming a full 12 months ahead of their schedule.
ABOUT AUBREY
Credited by Southwest Magazine with “redefining the classical concert experience as we know it,” Aubrey Bergauer defies trends—and then makes her own. Her focus on not just engaging—but retaining—new audiences grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the nation, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue,and propelled the California Symphony to nearly double the size of its audience and quadruple its donor base. Praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer’s ability to strategically and holistically advance every facet of an organization,instilling and achieving common goals and vision across typically siloed marketing, development, and artistic departments, is creating a transformational change in the audience, in the office, on the stage, and in the community. A graduate of Rice University with degrees in Music Performance and Business, Bergauer now shares these ideas as founding executive director for the Center for Innovative Leadership at the San Francisco Conservatory of Music, in addition to her consulting work and speaking engagements across North America, including conferences for Adobe’s Magento, Capacity Interactive, Opera America, Orchestras Canada, and the League of American Orchestras.She blogs about changing the narrative for the classical music industry athttp://www.aubreybergauer.com/writing.